While the event featured top stars, it also gave creators with smaller followings the opportunity to engage with the community and get that memorable MCW Events white-glove experience. These creators were a group of heavily followed Twitch personalities across many different backgrounds, including gameplay, the arts, music, esports, and lifestyle. Team MCW kept more than 300+ creators engaged while hosting them through the virtual GlitchCon experience. In a ten-week sprint, MCW Events collaborated with Twitch, and implemented the creator experience within a complex multi-channel, multi-segment production for 12 hours, drawing 6.7 million viewers.
In light of the alternate reality that 2020 presented, Twitch pivoted their annual conference, TwitchCon, to a virtual world, naming it GlitchCon. And let’s not forget - no Tableau Conference is complete without a one of a kind designed, Data Night Out party, boasting up and coming musical talent, creative activations, cocktail names that speak to the product, and a nod to the silent disco phenomenon.īarcelona, The Hague, Melbourne, Sydney, Tokyo, Singapore, Brazil, Paris, London, Berlin, Munich - where will you find us next? Users can explore with limitless visual analytics, build dashboards and perform ad-hoc analyses in just a few clicks.
The program is comprised of breakout sessions, hands-on training labs, keynote sessions, interactive exhibition spaces, and networking receptions. Tableau Conference On-Tour is a two-day user conference that provides the unique opportunity for international customers to engage in face-to-face learning with Tableau product experts and community evangelists, while becoming immersed in the Tableau brand.
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Racking up miles, partners and delighting customers with 20+ programs and counting, MCW Events has been globetrotting with Tableau Software since 2014. Whoever said trotting the globe was a foreign concept, hasn’t been on the road with us. With an unwavering dedication to Tableau and our own freakishly friendly approach, MCW Events earned the honor to work on additional global programs with the company, including their popular TC On Tour events, President’s Club and Partner Summits. Today, the TC program hosts more than 17,000 attendees who experience a program that helps them leverage their investment in the product, connect with like-minded data geeks and elevate their careers. Along the way, as is expected with hyper growth programs, we helped solve vexing problems that never compromised the surprise and delight moments which is so important to the event DNA. The following year, we took the event from Las Vegas to San Diego, worked with Tableau to add some special sauce, attracted 1,200 fanatical data lovers and transformed the event to the super bowl of data conferences. MCW Events partnered with the Tableau marketing team to right-set hotel contracts, select production and audio visual companies, build detailed timelines, and kick off that first event in just six months. Initially, we worked as an extension of the internal team to transform the then 800-person TC from a pipe-and-drape event to one that had attendees and Tableau employees “ooo’ing and ahhh’ing” alike. In that same spirit, our partnership on the company’s annual Tableau Conference (TC) is hyper-focused on surprising and delighting the TC attendees
Tableau takes a freakishly-friendly, customer-centric approach to helping people see and understand their data.
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